NEW desert
testing 2024
About
Our Purpose
Build a world professional tire service ecosphere
The tire business has experienced unprecedented competition, and each brand's operational specialization is uneven, lead to disorderly competition in prices. Rab team is committed to the production of cost-effective tire products, joint global professional tire distributors, to create the most professional world brand ecosphere, be the optimal performance in quality, innovation, service, even the price and more factors related to the immediate interests of users.
Our Ethics
Keyword: Dicated
Knowledge is never a burden, but greed is. Rab's approach involves producing the tyres towards providing better of partner enquirement, while at the same time applying the values of respect, responsibility, credit and concern about the long-term consequences of its decisions.
In all the countries it is present, the Rab Tires aims to conduct its business with dicated. As a growing up brand, to live is to make others better. Dicated is a trust of cooperation, not only improve your efficiecy, but also save much of cost, and earn happiness.
​
​
A Responsible Distributor-Union
Over thousands people of more than 100 different nationalities will be joined together in the Durable brand distributor-union. This diversity is enriching and a source of fast growing-up. Under the strict dealer selection standards of Durable brand, all the professional tire companies with common values and development concept in the Union will be able to cooperate with each other in order to achieve the most respected global development system.
Evolution of Durable
​
As a down-to-earth quality of the tire quality model business, with the progress of technology and the market continues to mature, the company is toward the world more high-end brand market forward. Founded in 1988, Rab tires is a part of Sunset group, which is a traditional company for import, export and distribution of tires, a market leader started from Latin. After years 2008, started establish our own sub-companies globally, now it has employees throughout Europe, the Middle East, Africa, Asia and Latin America. In 2015, it cooperated with the management team from Germany's front tire research and development experience, and continuously improved structural design, formulation design, process design, Quality control, performance simulation and the level of mixing technology and the ability to lead the market innovation and intelligent manufacture. Now and in the future, Rab will continue to work hard to provide safe and reliable products through our global contract manufacturers based on the development of our own products and technological upgrades.
Innovation
​
One of the main lines of Rab's strategy is to use technology and innovation to make its products and services stand out, so that it can consolidate its leadership and meet its customers' needs as effectively as possible.
There is always a life cycle in the rise and fall of an enterprise. Innovation is not only better service to the public, but also a better breakthrough and lead the future.
Us Tomorrow
The evidence suggests a dramatic change in the world's mobility markets. Tire companies, both manufacturers, distributors and service providers, will face unprecedented threats. Unpredictable market pressures, which lead to rapid change, and the ability to all companies to quickly adapt to the new situation, need to continue to strengthen faster.
​​
Rab is the enterprise what you need, a trustworthy, responsible business party that can help you face the dramatic change in the future. The global professional tire service ecosystem built by Rab tires will enable many enterprises to survive and develop better in crisis change.